Advert Analysis

The denotation of this is that there is car keys shaped as a gun on a silver/grey background.
The message of this advert is to show that every 25 seconds a persons life is taken.
The keys are shaped like a gun which has connotations of danger implying that the road is a hazard and not safe.
Guns can take peoples lives suggesting that the road can take peoples lives.
The silver/grey background implies that the advert is serious and on a gloomy topic.
Also the silver colour represents a car as most cars are this colour.



                                                                                                                                                                                                                                                                                                The denotation of this image is that there is bullets in a red chips/fries bag on a white background.
The message of this advert is to show that eating this is like killing yourself.
Chips/fries also reminds us of fast food which implies that eating any sort of fast food is killing yourself.
The bullets in the chip/fries bag has connotations of death and danger implying that eating this kind of food is not safe.
Bullets can take peoples lives suggesting that fast food can take people lives.
The white background is making the red bag and bullets stand out.

The denotation of this image is that there is a heinz ketchup bottle sliced up into tomato slices on a red background.
The message of this image is that there is only pure tomatoes in their products.
The sliced up tomatoes has connotations of the bottle only containing tomatoes and no other added ingredients.
The red background has connotations that the heinz tomato ketchup bottle only has tomatoes in it and the red colour of the background implies that again, there is only tomatoes in the heinz tomato ketchup bottle.