Advert Analysis
The denotation of this is that there is car keys shaped as a gun on a silver/grey background. The message of this advert is to show that every 25 seconds a persons life is taken. The keys are shaped like a gun which has connotations of danger implying that the road is a hazard and not safe. Guns can take peoples lives suggesting that the road can take peoples lives. The silver/grey background implies that the advert is serious and on a gloomy topic. Also the silver colour represents a car as most cars are this colour. ...